YouTube is currently experimenting with 'Server-Side Ad Injection' to counter ad blockers

YouTube is currently testing a new  Server-side ad injection to counter ad blockers. What is it? This means that the ad is being added directly into the video stream -  Normally, ads are inserted into videos on your device (client-side). Server-side ad injection means the ads are baked into the video stream before reaching you. Why YouTube is testing it?   Ad blockers are a constant battle for YouTube. This method bypasses them by making the ads an inseparable part of the video. This could make ad blocking more difficult. It might also affect tools like SponsorBlock that rely on timestamps to skip sponsored segments. It's important to remember that server-side ad injection is still just an experiment at this point . There's no guarantee that YouTube will roll it out to all users. SponsorBlock in a blog post on its official X (SponsorBlock (@sponsorblock@fosstodon.org)), shared today that  “YouTube is currently experimenting with server-side ad injection. This means that the ad is be…