Apple announced 'Win-back offers' available for auto-renewable subscriptions

Discover how to re engage previous subscribers with win-back offers on App Store. Learn to boost app subscriptions with flexible, tailored discounts

Apple announced 'Win-back offers' available for auto-renewable subscriptions

Win-back Offers Apple announced via its Developer site today that ‘win-back offers’ are now available for apps. App developers can now entice previous subscribers with new win-back offers on the App Store. These win-back deals, introduced through App Store Connect, allow you to offer special discounts to previous subscribers who cancelled their auto-renewable subscriptions. This new feature enables developers to re-engage users and increase revenue by providing limited-time offers directly on the App Store or through personalized marketing channels. With this option, developers can customize offers, such as a six-month subscription at a reduced rate of $9.99 , before it renews at the regular price of $39.99 per year . The goal is simple: encourage former users to resubscribe and enjoy premium content or services once again. What Are Win-Back Offers? Win-back offers are special subscription promotions designed for those who previously unsubscribed from an app or service. They provide a chanc…

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