Amazon Prime to Shut Down 'Try Before You Buy' Prime Perk

Amazon is shutting down its "Try Before You Buy" Prime program shifting focus to AI-powered virtual try-on tools strategic move by Amazon Retail Prime

Amazon Prime to Shut Down 'Try Before You Buy' Prime Perk

Amazon Prime has announced the closure of its "Try Before You Buy" Retail Prime program by the end of January 2025. This decision marks a pivotal shift in Amazon's strategy to adapt to changing consumer behaviours and economic realities. Here's what you need to know about this development. 'Try Before You Buy' Launched in 2018 as "Prime Wardrobe," the Try Before You Buy program allowed Amazon Prime members to select up to six items to try on at home. Customers could keep what they liked and return what they didn't, provided they returned the unwanted items within a week. This service aimed to offer the convenience of in-store shopping without leaving the comfort of home. Despite its initial popularity, the program never scaled beyond a limited selection of items. Over the years, similar services like Stitch Fix have emerged, intensifying the competition. Nevertheless, Amazon's unique offering provided a seamless shopping experience that many cus…

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Gnaneshwar Gaddam is a tech enthusiast and product management professional who is passionate about gadgets. He’s dedicated to helping users navigate the latest technology with clear guides and trusted product recommendations, empowering readers to m…

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